JOIN THE GIN RENAISSANCE OR ‘GINAISSANCE’.
"After three years of crazy growth, you’d think there might be some let-up in people’s obsession with gin, but far from it, it seems. According to industry leader Gordon’s, gin is now a £1.9bn industry in the UK annually, and that’s forecast to hit £2bn this year. Many gins now fetch £30-40 a bottle, and some of those are only 50cl. Gin seems to have entered a zone previously occupied by champagne, where sales are impervious to uppity pricing." The Guardian